Richard Rowley

I build marketing systems for businesses that want growth they can measure. My background is in the overlap between marketing strategy and technical execution -- the place where most agencies either can't or won't go.

Before starting Fold Digital I worked across complex, fast-moving environments with brands like Treatwell, National Trust, and Trainline. I saw the same pattern everywhere: marketing teams with great ideas and terrible infrastructure. So I started fixing that.

I write here about marketing automation, CRM architecture, email deliverability, and the case for treating marketing like an engineering discipline. If any of it resonates, get in touch or find me on LinkedIn.