Four projects I've been working on
Two are serious. Two are for fun. All four are live.
Richard RowleyIt's worth shipping small things alongside the big ones. The serious projects are businesses. The fun ones are experiments that wouldn't leave me alone until I built them.
Crowd
A small tool for the "I'll do it if you will" problem. Set a target, share a link, and if enough people commit before the deadline, it happens. No accounts, no feed, just one URL with a live counter.
It started as a thought experiment about collective action and turned into something I actually use. Group orders, dinner plans, anything where the bottleneck is nobody wanting to be first.
Frame PR
A new communications agency for artists, galleries, and cultural organisations. The premise is simple: art is increasingly discovered by systems that don't understand it. Search, recommendation engines, and generative AI decide what gets surfaced and how it gets described, often badly.
Frame does press and positioning in the usual sense, plus the structural work that helps art remain legible to machines without losing its meaning to humans. It's the kind of work that will only matter more over time.
Excuse Me
A fun project with a point. A community register of UK pubs that quietly add a service charge to the card machine, or charge more per unit for a half than a pint. Search by postcode before you walk in. File a report when you get stung.
The hope is that the list shrinks as behaviour changes. The fear is that it doesn't.
Boy Bands
A luxury head band label for men, with a Soho boutique never opening on 30 June 2026. Velvet, metallics, crystals, and a theatrical streak.
This one is pure fun. Built on the idea that one well-chosen accessory can carry more of a point of view than the rest of the wardrobe. If the brand voice doesn't make you smile, it isn't for you.