Archive
All 15 articles, newest first.
- Fold Digital has partnered with Frame PR
Combining technical marketing with cultural communications.
- Four projects I've been working on
Two are serious. Two are for fun. All four are live.
- The ratio that broke marketing
The ratio between creation cost and engagement cost has shifted from roughly 1:3 to 1:100.
- Vibe coders: the one tool you're probably skipping
Building without version control is fine until it isn't.
- What document?
A shift in how creation works now.
- Why every brand should have a "find us on ChatGPT" button. And why most can't.
The CTA is simple. Earning the right to use it isn't.
- Services need a feed standard
And Google shouldn't be the one to build it
- The wrong question about AI
Why implementation matters more than model choice
- If AI owns the interface, you pay to exist
The platform trap is happening again
- The window is closing
AI and the return on talent
- Moving from Social Media to RSS
A simpler way to stay informed
- Calculating the Projected ROI of SEO Initiatives
A step-by-step model for 12-month forecasting
- The Link Between SEO Performance and Business Operations
Challenges in SEO often highlight operational areas for improvement
- The ROI of SEO
Understanding investment costs and potential returns
- SEO Measurement Framework
How SEO KPIs connect to drive real business results