AI Optimisation (AIO)
Helping brands become discoverable in the age of AI search
As millions of consumers turn to AI platforms such as ChatGPT, Perplexity, Gemini, and Copilot to discover new products and brands, a new form of optimisation has emerged: AI Optimisation (AIO) — also known as LEO (Large Engine Optimisation). Just as SEO made brands visible in Google, AIO ensures your brand appears in the responses generated by AI engines.
What Is AI Optimisation?
AI Optimisation is the process of improving your brand's visibility across AI-powered search and answer engines. Instead of ranking for keywords, you optimise for how AI models reference, cite, and describe your brand in their generated answers.
We help brands understand:
- •How often AI models mention their name
- •Which sources influence AI answers
- •What prompts trigger brand mentions
- •How to create content that AIs prefer to cite
Why It Matters
Consumers are no longer typing queries into Google — they're asking AI assistants. If your brand isn't being referenced in those answers, you're invisible in the next era of search.
AI visibility impacts:
- •Brand discovery: Are you being recommended when people ask AI for "best options" or "top products"?
- •Trust and authority: AI models prefer citing consistent, reputable sources.
- •Traffic and sales: AI mentions can drive referral traffic from embedded citations and summaries.
Our AI Optimisation Services
Fold Digital helps you identify, measure, and grow your AI visibility through a mix of data, strategy, and content optimisation.
AI Visibility Audit
We use AI visibility tools and proprietary analysis to:
- • Map where and how your brand appears in AI responses
- • Identify which sites and pages are driving AI citations
- • Benchmark against competitors to reveal share of AI voice
AI-Optimised Content Creation
We create and optimise content specifically for AI engines:
- • Structured, factual, and well-cited articles
- • Content designed to be trusted, referenced, and summarised by LLMs
- • Proven formats like how-tos, comparisons, and listicles
Technical Optimisation for AI Crawlers
We ensure your site is accessible, indexable, and readable by AI agents such as:
- • ChatGPT's GPTBot
- • Anthropic's ClaudeBot
- • Perplexity Crawler
This includes schema, source validation, and structured data enhancements to improve AI interpretability.
Prompt & Answer Engine Insights
We analyse real AI conversations and prompt data to:
- • Discover what users are asking about your brand or category
- • Reveal emerging topics and phrasing patterns
- • Identify new opportunities for content and brand inclusion
How We Work
We combine SEO, content strategy, and AI analysis into a single, evolving optimisation process:
Audit your AI visibility
Optimise your content and data footprint
Track AI citations and brand mentions
Refine based on prompt trends and response analysis
AIO, LEO, or AI Visibility — What's in a Name?
This emerging discipline is being referred to in different ways:
- •AIO – AI Optimisation
- •LEO – Large Engine Optimisation
- •AI Visibility Optimisation – the practice of tracking and improving AI-generated mentions
All describe the same goal: making your brand discoverable by artificial intelligence.