Case Studies

SEO Team Operating Structure

Redesigned the global SEO team framework to improve collaboration, accountability, and delivery efficiency across 30+ markets.

Internal Linking at Scale

Built an automated internal linking system reflecting real-time market demand to drive organic growth across thousands of listings.

SEO Landing Page Creation at Scale

Developed scalable SEO templates to expand long-tail coverage, improving discoverability for key travel segments.

Product Landing Page Creation at Scale

Automated creation of product pages based on live availability data, aligning SEO visibility with market inventory.

Market Research and Fit Consultancy

Delivered a deep market analysis and SEO fit assessment to guide international expansion and content strategy.

Video Optimisation

Optimised YouTube and on-site video content taxonomy and metadata to improve engagement and organic visibility.

Landing Page Testing Model

Designed and implemented an SEO-driven landing page testing framework to identify and scale high-performing templates.

Automated Reporting for Organic Marketing Channels

Created automated dashboards linking SEO and commerce metrics, enabling real-time performance tracking and insights.

Customer Review Optimisation and Scale

Built a system to surface and scale customer reviews across key landing pages, improving trust and conversion.

Technical Auditing

Conducted an enterprise-level SEO audit identifying critical technical and architectural improvements across multiple domains.

Search Attribution Modelling

Developed a unified attribution model to measure the interaction between SEO and PPC, enabling smarter channel investment.

YouTube Category Optimisation and Asset Creation

Reorganised YouTube categories and produced optimised video assets, driving greater reach within the B2B tech space.

Multimarket Content Audit and Gap Analysis

Performed a cross-market content audit to identify performance gaps and align local SEO strategies with user intent.

Google Maps Optimisation

Enhanced local visibility through structured data and Google Business optimisation, boosting in-store and locker visits.

Digital Media Automation and Optimisation

Built automated media reporting and optimisation systems integrating performance data across paid and organic channels.

App Store Optimisation (ASO)

Led creative and keyword optimisation for English markets, driving uplift in organic installs and store conversion.

CRO for Media Landing Pages

Delivered conversion-focused landing page experiments improving campaign ROI and reducing drop-offs across channels.

Setup B2B SEO Team

Established and trained a dedicated B2B SEO function to support lead generation and content strategy across enterprise verticals.

SEO and AI Training for Marketing Teams

Delivered hands-on training combining SEO best practices with AI tools to enhance content production and efficiency.

Measurement Framework

Created an integrated performance framework linking content, engagement, and conversion metrics for sustainable growth.