Blog Posts
Insights, strategies, and thoughts on SEO, digital marketing, and driving real business results.
Featured Article
Moving from Social Media to RSS
A firsthand account of stepping away from social media in favour of RSS. Using Feedly to subscribe to chosen sources reduces noise and distractions, improves focus, and restores control and privacy—no tracking or personalised ads, just the information you choose.
2024
Calculating the Projected ROI of SEO Initiatives
To calculate percentage ROI for SEO initiatives over the first 12 months—accounting for rollout periods and gradual effect—use a step‑by‑step model that estimates monthly returns per initiative, then integrates those returns for overall ROI.
The Link Between SEO Performance and Business Operations
Challenges in SEO often highlight operational areas for improvement. Google's human‑centred algorithm evaluates hundreds of variables, so success requires operational excellence across technical SEO, content, UX, and more—cohesively executed.
The ROI of SEO
Understanding investment costs and potential returns. SEO can generate substantial returns by increasing targeted traffic, but costs matter. Includes example calculations for creating 10 new pages and break-even analysis.