Search Engine Optimisation (SEO)
Fold Digital offers performance-driven SEO services grounded in commercial impact. Our approach covers the full spectrum of search optimisation, from technical foundations to content strategy and ongoing management.
Our SEO Services
We build SEO strategies that connect search performance to real business growth. Every optimisation we implement is designed to drive measurable commercial outcomes.
Technical SEO
Build a rock-solid technical foundation that search engines can crawl, index, and rank effectively. Our technical SEO includes:
- • Site architecture and URL structure optimization
- • Core Web Vitals and performance improvements
- • Crawlability and indexing optimization
- • Mobile-first optimization and responsive design
- • Schema markup and structured data implementation
Content Strategy and Optimisation
Create content that ranks and converts by understanding both search intent and user behavior. Our content approach includes:
- • Keyword research and competitive analysis
- • Content gap identification and planning
- • On-page optimization and meta data
- • Content performance tracking and optimization
- • Internal linking strategy and implementation
Local and E-commerce SEO
Specialized optimization for businesses with local presence or online stores. Our specialized services include:
- • Google My Business optimization and management
- • Local citation management and consistency
- • Review management and reputation optimization
- • E-commerce product page optimization
- • Category page strategy and structure
SEO Audits
Comprehensive analysis of your current SEO performance with actionable recommendations for improvement. Our audits cover:
- • Technical SEO audit and recommendations
- • Content quality and relevance assessment
- • Competitive analysis and opportunity identification
- • Performance benchmarking and goal setting
- • ROI analysis and prioritization framework
Ongoing Management and Reporting
Continuous optimization and monitoring to maintain and improve your search performance over time. Our management includes:
- • Monthly performance reporting and analysis
- • Algorithm update monitoring and adaptation
- • Continuous optimization and testing
- • Competitive monitoring and strategy adjustment
- • ROI tracking and business impact measurement
Our Approach
Every SEO strategy we develop starts with understanding your business goals, target audience, and competitive landscape. We then build a comprehensive approach that:
- • Aligns with your commercial objectives
- • Targets high-value, converting keywords
- • Builds sustainable, long-term rankings
- • Provides clear measurement and ROI tracking
Why Choose Fold Digital
With over a decade of experience leading SEO for brands like Treatwell, The National Trust, and Trainline, we understand how to build strategies that scale and deliver real business impact. All work is led by senior SEO specialists with experience in competitive sectors.