Marketing Automation & Engineering
We design, build, and maintain marketing systems that drive efficiency and compound ROI. From intelligent automations to integrated workflows, we help ambitious brands unlock compound growth through technical marketing execution.
What We Build
Our marketing automation solutions are engineered for scale, efficiency, and measurable impact. We don't just set up tools—we build systems that grow with your business.
Workflow Automation
Transform manual processes into intelligent, automated workflows that reduce operational overhead and improve customer experience. We design systems that:
- • Automate lead qualification and routing
- • Streamline customer onboarding processes
- • Optimise email sequences and nurture campaigns
- • Integrate cross-channel touchpoints
CRM and Lifecycle Flows
Build sophisticated customer journey maps that adapt to behavior and drive engagement at every stage. Our lifecycle flows include:
- • Multi-touch attribution modeling
- • Dynamic content personalization
- • Behavioral trigger campaigns
- • Customer health scoring and alerts
API and Integration Builds
Connect your tech stack with custom integrations that eliminate data silos and create seamless workflows. We specialize in:
- • Custom API development and maintenance
- • Third-party platform integrations
- • Data synchronization and warehousing
- • Real-time event streaming
Attribution Setup and Lead Routing
Get clarity on what's working with sophisticated attribution models and intelligent lead routing systems. We implement:
- • Multi-touch attribution frameworks
- • Intelligent lead scoring algorithms
- • Automated lead distribution
- • ROI tracking and optimisation
Toolchain Design
We architect marketing technology stacks that work together seamlessly. Our expertise covers:
- • HubSpot ecosystem optimisation
- • Segment data infrastructure
- • Zapier and Make automation workflows
- • Custom tool development
Our Approach
Every automation system we build starts with understanding your business goals, current processes, and growth objectives. We then engineer solutions that:
Scale with your business growth
Provide clear measurement and ROI
Reduce manual operational overhead
Improve customer experience and conversion
Why Choose Fold Digital
With over a decade of experience building growth engines for brands like Treatwell, The National Trust, and Trainline, we bring together data, technology, and creativity to deliver measurable impact—not just activity.